Web Strategist - Web Strategy & Social Media Strategy

Rank number one in Google in five minutes?  Must be black hat, right? Wrong. Many marketers and small business owners still fail to understand the marketing impact Twitter can have on a business.  Twitter isn’t only read by other Twitter junkies, it shows up in Google too.  And, in some cases it can be used to outrank behemoth competitors. When using ...

A new study from Trend Micro shows that more workers around the globe are using social networks while in the office and on the clock.The survey took a look at the habits of 1,600 Internet users from the U.S., UK, Germany and Japan and found that over the past two years alone, social web use in the workplace has risen ...

  Last year, an Annenberg-Berkeley survey entitled "Americans Reject Tailored Advertising" published to considerable attention. It, and similar studies, found consumer harbor aversions to behaviorally targeted online advertising based primarily on privacy concerns. A new study published by Datran Media's PreferenceCentral disputes these findings -- and does so with a suvery of over 1,000 consumers who were asked questions modelled closely ...

According to Nielsen, “Social media is having an increasing impact on consumers’ purchasing decisions – in Asia Pacific, online product reviews are the third most trusted source of information when making purchase decisions, behind family and friends. This is particularly so for purchases of consumer electronics, cosmetics and cars – products where consumers are most likely to base their purchase decisions ...

RIM has just posted a new sneak peek of BlackBerry 6, the next version of the BlackBerry software scheduled for release later this summer.Like the first sneak peek from WES 2010, the video highlights some of the changes coming to the BlackBerry OS, namely social integration at the system level, a more streamlined interface and support for gestures and other ...

Good branding is the best way to make a good impression. Whether you are sending a proposal, giving your business card or handing a bag decorated with your identity, any material with your identity on it contributes to give a good image of your company. If you want to look at more, take a look at our previous post with ...

Google has changed how they display the large map result for a single listing in web search. First covered by Mike Blumenthal, the OneBox map result has some minor changes but at the same time can have a large impact on your search referrals from Google. The example I gave was for a search on [...] *** Read the full post ...

Streaming music service Spotify has won fans throughout Europe with its well-stocked, on-demand music library. Until now versions have been available for Windows, Mac and some mobile platforms but Linux has been out in the cold. Not any more. Spotify for Linux, announced today, is still a slightly wobbly pre-release version but at least it shows the company is will to expand onto ...

The Apple Newton was a complete failure. Henry Ford went bankrupt 4 times. Google tried to sell itself for $1 million. Vincent van Gogh sold only 1 painting during his lifetime. Thomas Edison made thousands of lightbulbs that didn’t work. Failure is not something we try to avoid but something we want to embrace. Video via Timo Kouwenhoven. Original title and link for this post: The Importance ...

(Editor’s note: Curtis Smolar is a partner at Ropers Majeski Kohn & Bentley. He submitted this column to VentureBeat.) A reader asks: I’ve seen a number of companies utilizing user-generated content lately. As a writer, though, I’m curious who ultimately owns the work – me or the service I submit it to? Answer: A broad answer is that you own it and, ...

Whatever the size of your business, there are several pitfalls we all face when putting together a marketing strategy and sticking to it. These include daily tasks, too much research to do, the temptation to head to the pub. All of these things regularly pop up and threaten to knock us off course. Here's seven simple steps that will help keep your ...

After months of speculation, Facebook has finally agreed to introduce a child safety ‘panic button’ in the UK. Ceop, the Child Exploitation and Online Protection centre has been lobbying Facebook to carry the ClickCeop button since late last year. The idea is that if a child feels threatened while online they can click the button for instant access to advice and help on ...

oppure verranno vietati..The Hindu Business Line : BlackBerry, Skype, Gmail come under the scanner. After banning Chinese telecom equipment, the Government has now put Blackberry devices, Skype services and Gmail under the security scanner. The Department of Telecom (DoT) will ask these companies to either ensure that data going through their networks be made available to security agencies in a readable format ...

Based on unnamed “sources,” yesterday TechCrunch reported that Google had “secretly” invested more than $100 million in social gaming platform Zynga and is launching “Google Games,” built partly on Zynga. Let’s establish all the usual qualifiers; this is an unconfirmed story and so on. And there are plenty of times when these TechCrunch-surfaced rumors turn out [...] *** Read the full post ...

This development may be a sign that YouTube's engineers have run out of things to do.  Or it could just be a not-particularly-hilarious joke.  But for whatever reason, YouTube recently announced support for videos that are meant to be shown on 25-foot screens. For those of you who don't happen to work in movie theaters or use whole walls as televisions: ...