Web Strategist - Web Strategy & Social Media Strategy

Over the past few months, Facebook has been testing more ways of “seeding” users with Credits, its universal virtual currency, to spend on virtual goods inside social games on Facebook. Just last month, it started testing a Credits giveaway promoting CrowdStar’s Hello City. Now, Facebook is testing more generic Credits giveaways inside social games running on the Facebook Platform. Over the ...

NEW YORK (AdAge.com) -- When Matt Freeman jumped from startup shop Betwave to Interpublic Group of Cos.' Mediabrands back in January to head up its newly launched division called Ventures, which was responsible for overseeing 16 separate agencies, he landed right in the middle of the action.

Businesses both big and small are flocking to social media platforms such as Twitter, Facebook, YouTube and Foursquare. The fact is that a presence on these platforms not only allows companies to engage in conversations with consumers, but also serves as an outlet to drive sales through deals and coupons. And while major brands like Starbucks, Virgin, and Levi’s have been ...

You may know him by a number of names or titles – Governor of California, Terminator, Governator, Conan the Barbarian, Kindergarten Cop, Mr. Universe, Mr. Olympia, Arnold Strong, Arnie, The Austrian Oak. To Metaweb, Arnold Schwarzenegger is referred to as 9202a8c04000641f8000000000006567. Who is Metaweb? Metaweb is a company recently acquired by Google, and [...]

The number of people who now to Facebook may now have surpassed that half a billion mark. So if you were to think of Facebook as a country, it would be the third most populated nation in the world after China and India. If the Facebook country were further sub-divided into states based on Pages and Apps that have most users, ...

Se Starbuck’s ha dichiarato di aver acquisito 1 milione di clienti in un solo giorno usando i social media, non è da meno Domino’s Pizza, la catena resa famosa nel 2009 anche qui da noi da un caso di Bad Buzz (con reazione ammirabile, eh!). Secondo un report finanziario presentato dalla divisione UK dell’azienda, i profitti del fast food della pizza ...

Posted by richardbaxterseoToday, we're going to talk about Microformats, a simple set of extensions to HTML, allowing us to add meaning to certain types of data found in our web pages. As SEOs, Microformats provide us with a wonderful toolbox to enhance our Google search snippets, particularly if you own a site with reviews, recipes, contact details or location data. In this ...

Popular desktop and mobile Twitter client developer TweetDeck is announcing a bevy of self-congratulating stats today, including the fact that its desktop application has been downloaded more than 15 million times.TweetDeck boasts that this impressive download milestone makes its desktop application five times more popular than any other Twitter client of its kind.Also of interest: TweetDeck’s iPhone application has been ...